Tamashi campaign

Tamashi believes that a happy life consists of balance in the famous triangular relationship “Mind, body and spirit”. Spirit, also know as “Tamashi” in Japanese, stands for quality of life and experience.

We invited influencers to experiment their first product, called “Good morning” and they shared the experience with their audience.

Challenge

Raise awareness about Good morning and offer people some help to start their mornings the right way: with a healthy, simple and ready to drink breakfast.

Inflluencers
Impressions
%
Engagement rate

Instagram Posts & Stories

Story Telling

Interactive campaign