Strongbow campaign

Following the release of a new strongbow flavour: apple rosé, we invited 20 nano and micro influencers to join the campaign and spread the news about the drink.

The influencers were invited to the Strongbow hotspots and shared the experience with their audience – afterwork lifestyle with cool drinks and friends talk!

Their goal:  Raise awareness about the new strongbow flavor: Apple Rosé
 
The challenge: A campaign fully shot during golden hour content only, targeting an audience who loves afterwork drinks!
Inflluencers
Impressions
%
Engagement rate

Instagram Posts & Stories

Hotspot visit

Interaction with audience