WHITE PAPER. November

Influencer Marketing has been proven to be one of the fastest growing and cost–friendly methods to acquire genuine customers for smaller and larger businesses alike. However, significant changes during the past year have resulted in different methods on how to approach influencers, how to market campaigns, and how to entice audiences especially of younger age groups. Key trends that will be mentioned in this white paper include the transitional marketing tactics during the COVID-19 pandemic, the rise of new media formats and its role in the context of marketing as a whole.