This campaign aimed to promote Uriage's complete range of anti-imperfection products, specifically the Hyseac 3-regul + series, through a series of captivating TikTok videos.
OBJECTIVE: To promote the Uriage brand in Belgium featuring the comprehensive anti-imperfections product line, Hyseac 3-regul +.
TARGET AUDIENCE: Ages 16 to 35, a blend of nano, micro, and macro profiles. Gen Z, Millennials, skincare and beauty influencers.
LOCATION: Belgium (NL)
TIMING: October 2023
This campaign leveraged the TikTok platform to showcase the entire range of Uriage's anti-imperfection products, specifically the Hyseac 3-regul + series. This platform proved to be relevant due to its popularity among the younger generation, precisely the target audience for these products.
3 INFLUENCERS ( 2 NANO, 3 MICRO, 1 MID-TIER )
We enlisted three young influencers from Generation Z, specializing in skincare and beauty on TikTok, for this campaign.
TikTok was chosen for this campaign because its format allows for longer videos, ideal for reaching the target audience interested in anti-imperfection products.Through detailed routines and extended videos, users could fully grasp the benefits of the product line and delve deeper into the brand's world.This provided a unique opportunity to further introduce the brand while highlighting the tangible benefits of its products.
Let's talk facts
The campaign's objective (brand awareness and promotion of the anti-imperfection line) was achieved by reaching an impressive 25,390 unique viewers. The influencers' audiences thoroughly enjoyed the content.
The content shared by our three influencers was of remarkable quality, blending skincare routines with authentic lifestyle content. They educated their audience about the new Hyseac 3-regul + range and encouraged their followers to pay special attention to their skin. The selection of influencers for this campaign was meticulously done, prioritizing quality and relevance.
REACH ON FOLLOWERS
The influencers' content was highly authentic and of top quality. The reach on followers (90.9%) exceeded the national average (20-27%).
The campaign achieved an engagement rate of 6.9%, surpassing the average (5% on TikTok).
How did we do it?
To achieve this campaign's objectives, influencers were invited to create a TikTok video sharing their skincare routine while demonstrating the usage of the products and their benefits on their skin. Each video served as an immersion into their personal experience with the products, providing an authentic and engaging perspective.