McCain Chef Fries

For this campaign, Efluenz partenered up with McCain Chef Fries! Our influencers had the opportunity to test out the McCain Chef Frites and impress their guests with a surprisingly delicious dish.

OBJECTIVE: Create Awareness and Engagement towards the McCain Chef Frites

TARGET AUDIENCE: F 25-50, BE/NL, Online Customers

LOCATION: Belgium 

TIMING: October/November 2022

FORMATS: IG story, IG reel, IG post

 

 

 

 

 

 

Our solution

We chose Instagram platform due to its extended content possibilities (stories, posts, reels) and the age group of target audience (25 - 50 yo). 

INSTAGRAM REELS
The most trending format that allows to easily consume the content and receive a message within few seconds. Influencers shared a fun and creative cooking video-tutorial on how to prepare Chef Fries

INSTAGRAM POST
 They shared a carousel post showing their cooking process as a chef thanks to Chef Fries

INSTAGRAM STORIES
Influencers shared with their audience the great dining experience they prepared for their guest with McCain Chef Fries



 



 

 

Channels

Let's talk facts

The results

AWARENESS OBJECTIVE 
The goal of the campaign (brand awareness) was achieved by obtaining a good reach of  113 704.

ENGAGEMENT OBJECTIVE
Our three engagement indicators are better than the national averages. Indeed, the campaign recorded an engagement rate of 3.4% (average: 2-3%), an "on reach" engagement rate of 14,2% (average: 11%) and an overall "reach rate" of 29,6% (average = 20-27%).

VIEW RATE
The "view rate" indicates the percentage of people who watch the whole story. Here, with our 8  influencers we reached a great percentage (10.1%!) when compared to the average (7.2%). This indicates that the audience wants to know more and is interested in the content. 

INTERACTIONS
The campaign registered a large number of interactions.  The mention @mccainbe  and the links were clicked more than 300  times.  This shows that the respective audiences were interested in the content and in the Mccain Chef Frites proposed by the influencer. 

 

 

 

Reach

113 704

E.R

3,4%

Overall Reach rate

29,6%
The process

How did we do it?

Influencers had the opportunity to test out the McCain Chef Frites and impress their guests with a surprisingly delicious dish. They prepared a dish with McCain Chef Frites as the main product and portrayed their personal version of being a cooking chef at home. They shared that the best part of being a chef is to cook McCain Chef Frites. Influencers talked about the the USP’s (crispness, new cut, tri-cook method, nutriscore A) and shared a taste test of their dish. 

The idea was to highlight that anybody can be a chef thanks to McCain Chef Frites.

 

 

Belgium

Efluenz
Rue Royale, 100
1000 Brussels
Belgium

France

Efluenz
Pl. du Général de Gaulle, 8
59000 Lille
France