McCain Chef Fries
For this campaign, Efluenz partenered up with McCain Chef Fries! Our influencers had the opportunity to test out the McCain Chef Frites and impress their guests with a surprisingly delicious dish.
OBJECTIVE: Create Awareness and Engagement towards the McCain Chef Frites
TARGET AUDIENCE: F 25-50, BE/NL, Online Customers
TIMING: October/November 2022
FORMATS: IG story, IG reel, IG post
We chose Instagram platform due to its extended content possibilities (stories, posts, reels) and the age group of target audience (25 - 50 yo).
The most trending format that allows to easily consume the content and receive a message within few seconds. Influencers shared a fun and creative cooking video-tutorial on how to prepare Chef Fries
They shared a carousel post showing their cooking process as a chef thanks to Chef Fries
Influencers shared with their audience the great dining experience they prepared for their guest with McCain Chef Fries
Let's talk facts
The goal of the campaign (brand awareness) was achieved by obtaining a good reach of 113 704.
Our three engagement indicators are better than the national averages. Indeed, the campaign recorded an engagement rate of 3.4% (average: 2-3%), an "on reach" engagement rate of 14,2% (average: 11%) and an overall "reach rate" of 29,6% (average = 20-27%).
The "view rate" indicates the percentage of people who watch the whole story. Here, with our 8 influencers we reached a great percentage (10.1%!) when compared to the average (7.2%). This indicates that the audience wants to know more and is interested in the content.
The campaign registered a large number of interactions. The mention @mccainbe and the links were clicked more than 300 times. This shows that the respective audiences were interested in the content and in the Mccain Chef Frites proposed by the influencer.
Overall Reach rate
How did we do it?
Influencers had the opportunity to test out the McCain Chef Frites and impress their guests with a surprisingly delicious dish. They prepared a dish with McCain Chef Frites as the main product and portrayed their personal version of being a cooking chef at home. They shared that the best part of being a chef is to cook McCain Chef Frites. Influencers talked about the the USP’s (crispness, new cut, tri-cook method, nutriscore A) and shared a taste test of their dish.
The idea was to highlight that anybody can be a chef thanks to McCain Chef Frites.