Livenation: Sam Smith
For this campaign, Efluenz collaborated with Livenation to promote Sam Smith's upcoming tour. Our influencers announced the ticket sales to the new Sam Smith tour: ‘Gloria’.
OBJECTIVE: Brand awareness + increase traffic to ticket sales
TARGET AUDIENCE:F/M 18-35 - Concert goers, Sam Smith fans, LGBTQIA+ community
LOCATION: Belgium
TIMING: Nov - Dec 2022
FORMATS: IG Story
Our solution
We’ve used Instagram as main platform for this campaign because it allows to interact with the community more easily and by adding IG story function for interactions such as poll, question or survey. The influencer has involved its community which will lead to more traffic to the ticket sales.
INFLUENCERS SELECTION
The main criteria was to have influencers in that love Sam Smith and have a community that corresponds to the Sam Smith’s audience. We looked for lifestyle profiles with artistic vibes and also part of the LGBTQ+ community.
INSTAGRAM STORIES
Influencers used instagram stories to put the song Unholy form Sam Smith and bring awareness to the song. They also used the link feature to convey traffic to the website from the ticket sales .
Channels
Let's talk facts
The results
OBJECTIVE
The goal of the campaign (brand awareness and ticket sales) was achieved by reaching an impressive number of 56, 631 for the reach.
CONTENT
The contents proposed by our 7 influencers were very qualitative. They informed their audience about their love for Sam Smith and about the upcoming concert. The selection of influencers was qualitative and relevant for this campaign.
VIEW RATE
Influencer content was very authentic and of high quality. The view rate of stories (11,1%) is higher than the global average (7,2%).
REACH
VIEW RATE
The process
How did we do it?
For this campaign, our influencers have announced the ticket sales to the new Sam Smith tour: ‘Gloria’. They have been teasing and communicating about it in their stories. They have also increased the engagement with their audience by adding multiple interaction features & created excitement around the ticket sales for the concert.
To create more excitement around the upcoming tour, our influencers have expressed their inner god/goddess in them which translated the aesthetic and vibe from this new era established by Sam Smith. We have asked our influencers to share what the latest music from Sam Smith evoked to them: they could dress up as god/goddess, share their point of view on the song UNHOLY, etc. Through this content, they have asked their audience to also express the god/goddess in them and share it on their social media.
