Circus Sport - World Cup
For this campaign, Efluenz collaborated with Circus Sport. With this influencer campaign, Circus wanted to increase its brand awareness in Sport (not only Casino) and reached a larger audience in Flanders. The goal of the campaign was to communicate about the World Cup and that it was #TimeToPlayTogether !
OBJECTIVE: Create visibility around Circus Sport during the World Cup. Acquisition, boost the number of bets on the website (traffic).
TARGET AUDIENCE: 25 - 55 yo, Macro Influencer Mix, Celebrities, TV presenters,…
LOCATION: Belgium
TIMING: Nov 2022
FORMATS: IG story, IG Post/Reel
Our solution
We’ve used Instagram as main platform for this campaign because it allows to interact with the community more easily and by adding IG story function for interactions such as poll, question or survey. The influencer has involves its community which will lead to more traffic to the the website of Circus Sport.
INFLUENCER SELECTION
The main criteria was to have influencers only based and living in Belgium. The second important point was to have influencers that represented a certain notoriety in the Belgian media landscape. Another criteria was that the influencer should be a macro with a big audience.
INSTAGRAM POST/REELS
The Instagram posts were used to propose a creative content to highlight the brand and to engage followers in the comment section.
INSTAGRAM STORIES
Our influencers used the poll features on their stories to ask their their audiences which type of supporters they were. And they invited their audience to go to the Circus website to enter the contest.
Channels
Let's talk facts
The results
OBJECTIVE
The goal of the campaign (brand awareness) was achieved by reaching an impressive number of 290 935 unique viewers. The influencer audiences loved the content.
CONTENT
The content proposed by our 9 influencers were very qualitative and beautiful. They asked their audience about the type which type of supporters they were. And they invited their audience to go to the Circus website to enter the contest but always in a very creative way.
VIEW RATE
Influencer content was very authentic and of high quality. The view rate of stories (9,7%) is much higher than the global average (7,2%).
ENGAGEMENT RATE
The campaign recorded an engagement rate of 9,2% which is higher than the average (2.52% for governmental campaigns)
Reach
Story View Rate
E.R
The process
How did we do it?
CIRCUS SPORT: TIME TO PLAY TOGETHER !
With this influencer campaign, Circus wanted to increase its brand awareness in Sport (not only Casino) and reached a larger audience in Flanders. The goal of the campaign was to communicate about the World Cup and that was #TimeToPlayTogether !
For this campaign, our influencers shared their opinion to their audience about which supporter they were (different scenarios were presented).
How did the campaign work?
1. Before creating your content, they had to choose which supporter they were between:
a The supporter who thought that Belgium will not get out of the groups
b. The fan who thought that Belgium will make it to the quarter
c. The supporter who thought that Belgium will go to the semi-final or even the final, or even win the World Cup.
2. After choosing one type of supporter, they wanted to be, they shared the type of support they were during the world cup.
They sparked the curiosity of their audience. They interacted with them and asked what type of supporters they were. Finally, they shared the positive message of time to play together. The influencers have proclaimed that we must remain united as Belgians. Finally, they created an IG Story which showed that they supported Belgium till the end no matter the ending score, the losses or the win.
