Black & White
For this campaign, Efluenz collaborated with Black & White.
For this campaign the aim was to do a co-creation between the famous chef Arnaud Delvennes and the restaurant.
OBJECTIVE: Reach a new audience to the restaurants
LOCATION: Belgium
TIMING: October 2022
FORMATS: Instagram Reels, Post & stories
Our solution
We chose to co-create a Belgian burger between the chef and the restaurant. Influencer and chef Arnaud Delvenne shared the information on his Instagram account
1 INFLUENCER/CHEF
The Belgian chef took part in this collaboration and shared it on his Instagram. He’s a well known chef in Belgium.
INSTAGRAM POST
Arnaud and the restaurant have communicated about the collaboration through posts to promote the co-creation. Possibility to save the post for later.
INSTAGRAM REELS
The most trending format that allows to easily consume the content and receive a message within few seconds.
INSTAGRAM STORIES
Stories are a great way to interact with the audience and get them interested.
Channels
Let's talk facts
The results
The process
How did we do it?
Co-creation between Arnaud Delvenne and Black & White
For this campaign the aim was to do a co-creation between the famous chef Arnaud Delvennes and the restaurant.
More and more influencers are co-creating a product. As brands increasingly trust more influencers to create a new product with them.
They created a new 100% belgian burger : Dallas sauce, smoked cheese, onions confited with cider vinegar and brown sugar, and pickles chips.
The idea is to keep the burger in the restaurant for three months in order to attract as many new people as possible during this period. Then later, if it works, we will continue the collaboration with for new burgers.
