Black & White

For this campaign, Efluenz collaborated with Black & White. 
 For this campaign the aim was to do a co-creation between the famous chef Arnaud Delvennes  and the restaurant.

OBJECTIVE: Reach a new audience to the restaurants 

LOCATION: Belgium 

TIMING: October 2022

FORMATS: Instagram Reels, Post & stories

Our solution

We chose to co-create a Belgian burger between the chef and the restaurant. Influencer and chef Arnaud Delvenne shared the information on his Instagram account

1 INFLUENCER/CHEF
The Belgian chef took part in this collaboration and shared it on his Instagram. He’s a well known chef in Belgium.

INSTAGRAM POST 
Arnaud and the restaurant have communicated about the collaboration through posts to promote the co-creation. Possibility to save the post for later.

INSTAGRAM REELS 
The most trending format that allows to easily consume the content and receive a message within few seconds. 

INSTAGRAM STORIES 
Stories are a great way to interact with the audience and get them interested.


 

 

Channels

Let's talk facts

The results

The process

How did we do it?

Co-creation between Arnaud Delvenne and Black & White

For this campaign the aim was to do a co-creation between the famous chef Arnaud Delvennes  and the restaurant.

More and more influencers are co-creating a product. As brands increasingly trust more influencers to create a new product with them. 

They created a new 100% belgian burger 
: Dallas sauce, smoked cheese, onions confited with cider vinegar and brown sugar, and pickles chips. 

The idea is to keep the burger in the restaurant for three months in order to attract as many new people as possible during this period. Then later, if it works, we will continue the collaboration with for new burgers.

 

Belgium

Efluenz
Rue Royale, 100
1000 Brussels
Belgium

France

Efluenz
Pl. du Général de Gaulle, 8
59000 Lille
France