Aldi EOY
For this campaign, the purpose is to create engagement and to increase participation in Aldi Belgium's year-end contest on Facebook
GOAL: Increase Aldi BE's awareness during the year-end season on TikTok and Instagram while boosting participation in Aldi's FB contest.
TARGET AUDIENCE: M/F 18-50, Families, Millennials 18-30, food enthusiasts, NL/FR
LOCALITION: BELGIUM
TIMING: December 2023
FORMATS: IG Story, IG Réels, Tiktok
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Our solution
PLATFORMS ( INSTAGRAM)
We utilized Instagram as the primary platform for this campaign due to its ease of community interaction through Stories, enabling engagements like polls, questions, etc. The influencer effectively engaged their community, resulting in increased traffic to Aldi's Facebook page.
5 INFLUENCERS ( 3 MICRO, 1 MID-TIER, 1 MACRO )
The influencers were diverse, fashion, lifestyle, and food niches. This diversity reached a broad audience, extending the reach of Aldi BE's campaign during the festive season.
TIKTOK
The trendiest format that allows easy consumption of content and delivers a message within seconds.
INSTAGRAM STORIES
In their Instagram stories, influencers encouraged their followers to participate in Aldi's contest hosted on their Facebook page.
INSTAGRAM REELS
Instagram Reels were utilized to showcase creative content highlighting the brand and displaying the contents of Aldi's festive box.
Channels
Let's talk facts
The results
GOAL
The campaign's objective to increase participation in Aldi Belgium's contest on their FB page was achieved, reaching an impressive 57,224 unique viewers. The influencers' audiences thoroughly enjoyed the content.
CONTENT
The influencers crafted relevant content by unveiling the contents of Aldi's festive box, enticing their audience to participate in the contest. They skillfully showcased the products, igniting a desire among their audience to engage for a chance to win that same box.
VIEW RATE
The influencers' content was highly authentic and of excellent quality. The story view rate (15.2%) is twice as high as the national average (7.2%).
ENGAGEMENT
The campaign achieved an engagement rate of 1.95%.
STORY VIEW RATE
ENGAGEMENT RATE
REACH
The process
How did we do it?
Aldi's campaign aimed to utilize influencer visibility to engage their audience in a year-end contest hosted on Aldi Belgium's Facebook page. The contest offered participants the chance to win a box filled with exclusive products available during the end-of-year festivities.
To achieve this, influencers were provided with the festive box in advance, enabling them to test and showcase Aldi's products to their audience. They sparked interest by teasing, revealing, and enjoying Aldi's exclusive items. Through stories and IG Reels, they informed their audience that they too could win the same box by participating on Aldi Belgium's Facebook page.
This strategy established a direct link between the influencer, the product, and the contest, enhancing followers' engagement with the brand and driving increased participation in the contest.
