OBJECTIVE: Awareness & Engagement. To promote Huawei accessories (Freebuds, Watch, etc.) during the launch by showing their integration in everyday life.
TARGET AUDIENCE: 18 - 65 y.o. that has affinity with technology
TIMING: August 21 - March 22
We chose Instagram and TikTok as platforms due to its extended content possibilities (stories, posts, reels and videos). Using both platforms was a great opportunity to cover a large number of people and create really creative content about the products and brand.
The most suitable format to share all the information & KSP's about the product in details. It is a format that makes it easy to consume content and receive a message in seconds. It is also an ideal format to interact (polls, question boxes, etc.) and reach a large number of people. Which was perfect to share the KSP's of the products with the audience.
Easy way to share a nice picture of them with the Huawei product, easily accessible to the future followers and includes a storytelling with some explanations behind with the caption.
IG REELS / TIKTOK
Creative and entertaining way to show how they use the accessories of Huawei in their daily life and showing at the same time some KSP's in video.
Let's talk facts
The goal of the campaign (brand awareness) was achieved by reaching an impressive number of 2,3 millions unique viewers.
This campaign recorded a large number of 5 116 clicks on the brand touchpoints, such as swipe-ups, @HUAWEIMOBILEBE, etc. with only 5 influencers. This shows that audiences were interested in the subject and content presented by influencers.
Inﬂuencer content was authentic and qualitative. The view rate of stories (14,8%) is double higher than the global average (7,2%).
STORY VIEW RATE
How did we do it?
We worked with several influencers throughout the year to specifically promote Huawei accessories to show how they are used in everyday life.
The products promoted throughout this campaign were Huawei branded accessories such as the "Freebuds" earphones or the Huawei Watch GT2 &3 watches.
The influencers, here called Brand Ambassadors, promoted the different accessories on social networks through lifestyle content (sport, fashion, health). They shared photos and videos of themselves using the accessories to show their audience the use of the products, the extent of the benefits of daily use in various areas (such as sports, health management, sleep, time management, etc.), the ease with which the accessories adapt to any type of lifestyle and finally the beauty of the products which have a nice minimalist aesthetic design