5 Mistakes to avoid as a Prospective Influencer
The growing number of social media users particularly on Instagram and just recently TikTok has shown that people are more empowered to pursue their passions, create content around them, connect with like minded people and build a community that resonate with their ideals. So yes! You do not need to be a celebrity to be an influencer, but before you go jumping on the bandwagon, here are some mistakes to avoid when considering becoming an influencer.
Not doing your research
As an influencer you do not want to go in blind. Not understanding who your audience are and where they live on social media street can damage any successes you wish to see as an influencer. It is very important to do your research to see if people would be interested in the type of content you want to put out. Your research could be anything, from putting a survey out to gather information, regarding the niche you want to enter, or visiting the pages of other influencers to see what they are doing right and adapting that to build your own style. This is also a great way to come up with some content ideas.
Just Winging It
Having a good content plan, means being intentional about your content. Planning ahead of time, allows you to think through your posts and how they will be influencing your target audience. Also you must not underestimate the importance of a coherent feed this can only be achieved through a well thought out content plan.
This one can backfire really quickly, especially when instagram runs its routine bots cleanup. It also does no favours to your personal brand as an influencer. Followers are not built overnight, they are fruits of a healthy content plan,engaging with the right people and consistency.