What is Dark Social?

By Efluenz

In easy words, Dark Social refers to the practice of sharing content that can’t be tracked by analytic tools. Meaning content shared via e-mail, private messaging apps and other means that can’t be attributed to a recognized source by web analytic tools. Let’s imagine you’ve found a video on Facebook with a recipe of an…

Everything you should know about IGTV

By Efluenz

IGTV is an instagram feature launched nearly a year ago and it allows users to share vertical format videos with up to one hour duration. Instagram wants to get you closer and closer to their platform by disrupting the traditional TV and creating a modern experience where the protagonist is YOU!   This feature can…

5 ways to improve your content planning

By Efluenz

With the rise of digital and social networks, we are faced with a huge flow of information every day. The photos, publications and opinions of Internet users are now omnipresent, and the use of social media has gradually become part of our daily lives, to such an extent that they’re now used by billions of…

How to grow an authentic following on Instagram

By Efluenz

The key word of 2019 for Instagrammers is Authenticity. That’s why their algorithm was programmed to push publications with more engagement, leaving behind superficial numbers such as the followers. Yes, you read it right! Now it’s time to focus on authenticity and grow an audience that truly relates and engage with your content. Let’s learn…

10 Key Metrics for Businesses to track!

By Efluenz

In a world of digital advertising and marketing, it’s important to measure your statistics in order to know how your business is doing. Therefore, there are numerous metrics and numbers you could track, but to give you a solid starting guide I’ve listed 10 metrics you definitely should track as a brand: 1. Overall and…