How is the new Instagram’s algorithm going to change our life?

By Efluenz

Big changes are about to cross the road of social media giants, separating marketers into two different camps. This time the debate is directed to the plan of hiding like counts on Instagram. Having the pilot trial that was launched in early April, the train of trials raised its acceleration. Moreover, a few weeks ago,…

Instagram opened their new AR filter creation platform!

By Efluenz

The possibility to have augmented reality filters on your story has been there for some time now. Instagram  just took it to the next level! Now you can start creating your own filters! Instagram already has the possibility to add AR filters to your Stories. The choices you had between the different filters were rather…

What is Dark Social?

By Efluenz

In easy words, Dark Social refers to the practice of sharing content that can’t be tracked by analytic tools. Meaning content shared via e-mail, private messaging apps and other means that can’t be attributed to a recognized source by web analytic tools. Let’s imagine you’ve found a video on Facebook with a recipe of an…

Everything you should know about IGTV

By Efluenz

IGTV is an instagram feature launched nearly a year ago and it allows users to share vertical format videos with up to one hour duration. Instagram wants to get you closer and closer to their platform by disrupting the traditional TV and creating a modern experience where the protagonist is YOU!   This feature can…

5 ways to improve your content planning

By Efluenz

With the rise of digital and social networks, we are faced with a huge flow of information every day. The photos, publications and opinions of Internet users are now omnipresent, and the use of social media has gradually become part of our daily lives, to such an extent that they’re now used by billions of…