Influencer Marketing Trends 2020

By Efluenz

Some may think that influencer marketing is outdated, but for a great skeptics’ disappointment, this marketing strategy isn’t going anywhere any time soon. On the contrary – it has extended its features holding great potential in the market. Note these insights next to your new year business resolutions and keep a track on it –…

Influencer campaigns in B2B Marketing strategies

By Efluenz

Including Influencer marketing in your campaign strategy can have a big impact in your business results. It improves your brand awareness, drive traffic to your website, increase your client’s trust and ultimately, your sales. Why is it that important to target LinkedIn in B2B campaigns? LinkedIn is a platform meant for professionals who want connect…

The benefits of working with an influencer marketing agency

By Efluenz

Handling a full influencer marketing campaign can be very tough for companies – dealing with influencers pricing, content creation, reputation and results can take a lot of time. Influencer marketing agencies can benefit all business that do not have either the time or the skills to manage a successful campaign.  What is an Influencer Marketing…

What we can learn from the Fyre Festival Failure?

By Efluenz

Fyre festival was a planned extreme luxurious music festival that would take place in April 2017 on a private island in the Bahamas. The festival would be one of the largest and most luxurious festivals ever. The festival had a mission to turn the impossible into possible. An event where you could escape the harsh…

Fighting Influencer Marketing Fraud

By Efluenz

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active users (Yes, you read it right – 1 billion!), and this has made influencer marketing even more attractive for brand-influencer collaborations. But, is it safe…