Fighting Influencer Marketing Fraud

By Efluenz

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active users (Yes, you read it right – 1 billion!), and this has made influencer marketing even more attractive for brand-influencer collaborations. But, is it safe…

What is social media listening?

By Efluenz

Countless conversations take place every day on social media. Every day, a billion people connect to Facebook, more than a half million tweets are published, and 95 million pictures are shared on Instagram. How can companies track and benefit from all these exchanges? Social listening allows brands to monitor social media and analyze all the…

THE RISE OF INFLUENCER MARKETING

By Efluenz

In a few years, influencer marketing has become the fundamental tool for spreading information through influential people. This has transformed the way of promoting, among potential consumers, the image and reputation of a fashion, lifestyle, sports, hotel or service product… Google searches for “influencer marketing” have increased by 325% in the last 2 years. The…

Brand Ambassadors Uncovered!

By Efluenz

What is a brand ambassador? Are you a brand? Or do you want to learn more about brand ambassadors? Or perhaps you want to become a brand ambassador yourself? Then this article is made for you! You are maybe asking yourself “what is a brand ambassador”? According to Wikipedia: “A brand ambassador (sometimes also called…

8 Steps To Create The Perfect Media Kit

By Efluenz

Why do you need one? There are a couple of reasons why you definitely need one. These are all about selling yourself because that’s what a media kit should do in the first place! To start off, it is visual. So a lot more attractive than a standard resume. It will give you a professional…