The benefits of working with an influencer marketing agency

By Efluenz

Handling a full influencer marketing campaign can be very tough for companies – dealing with influencers pricing, content creation, reputation and results can take a lot of time. Influencer marketing agencies can benefit all business that do not have either the time or the skills to manage a successful campaign.  What is an Influencer Marketing…

What we can learn from the Fyre Festival Failure?

By Efluenz

Fyre festival was a planned extreme luxurious music festival that would take place in April 2017 on a private island in the Bahamas. The festival would be one of the largest and most luxurious festivals ever. The festival had a mission to turn the impossible into possible. An event where you could escape the harsh…

Fighting Influencer Marketing Fraud

By Efluenz

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active users (Yes, you read it right – 1 billion!), and this has made influencer marketing even more attractive for brand-influencer collaborations. But, is it safe…

What is social media listening?

By Efluenz

Countless conversations take place every day on social media. Every day, a billion people connect to Facebook, more than a half million tweets are published, and 95 million pictures are shared on Instagram. How can companies track and benefit from all these exchanges? Social listening allows brands to monitor social media and analyze all the…

THE RISE OF INFLUENCER MARKETING

By Efluenz

In a few years, influencer marketing has become the fundamental tool for spreading information through influential people. This has transformed the way of promoting, among potential consumers, the image and reputation of a fashion, lifestyle, sports, hotel or service product… Google searches for “influencer marketing” have increased by 325% in the last 2 years. The…