VOO partnered up with Efluenz to increase awareness and drive subscriptions for its new VOOWIFI + service. The service was launched to address the needs of all existent and potential VOO customers looking for enhanced WiFi performance at home.
- Perfect influencer profile matching in line with the VOO customer personas (total 10 influencers)
- Posting strategy development and follow-up
- Copywriting guidance and staging guidelines for all the influencers
- Hashtags matching to support the campaign #LaVitessePartout
Let's talk facts
With the carefully selected influencer profiles (all of whom were VOO customers), the campaign generated 207 K impressions on the posts with the total of 49 K Likes. The average ER of the campaign towered at 13,3% while the ER on reach totaled a whopping 46,8%. The stories created along the posts generated altogether 172 K views.