Influencer Marketing Meets Traditional B2B Marketing
Who knew LinkedIn could ever be an avenue for B2B marketing! Well, welcome to 2020, while it’s had its pitfalls at least in the marketing space this is one thing we can all appreciate. Besides the opportunities it presents to land a good job, LinkedIn also provides its users with an avenue to share their expertise within their industry; through storytelling. Business leaders, both established and start-ups, are using this space to market themselves and their services.