Influencer Marketing Trends 2020

By Efluenz

Some may think that influencer marketing is outdated, but for a great skeptics’ disappointment, this marketing strategy isn’t going anywhere any time soon. On the contrary – it has extended its features holding great potential in the market. Note these insights next to your new year business resolutions and keep a track on it –…

Influencer campaigns in B2B Marketing strategies

By Efluenz

Including Influencer marketing in your campaign strategy can have a big impact in your business results. It improves your brand awareness, drive traffic to your website, increase your client’s trust and ultimately, your sales. Why is it that important to target LinkedIn in B2B campaigns? LinkedIn is a platform meant for professionals who want connect…

How is the new Instagram’s algorithm going to change our life?

By Efluenz

Big changes are about to cross the road of social media giants, separating marketers into two different camps. This time the debate is directed to the plan of hiding like counts on Instagram. Having the pilot trial that was launched in early April, the train of trials raised its acceleration. Moreover, a few weeks ago,…

Instagram opened their new AR filter creation platform!

By Efluenz

The possibility to have augmented reality filters on your story has been there for some time now. Instagram  just took it to the next level! Now you can start creating your own filters! Instagram already has the possibility to add AR filters to your Stories. The choices you had between the different filters were rather…

What is Dark Social?

By Efluenz

In easy words, Dark Social refers to the practice of sharing content that can’t be tracked by analytic tools. Meaning content shared via e-mail, private messaging apps and other means that can’t be attributed to a recognized source by web analytic tools. Let’s imagine you’ve found a video on Facebook with a recipe of an…