Everything you should know about IGTV

By Efluenz

IGTV is an instagram feature launched nearly a year ago and it allows users to share vertical format videos with up to one hour duration. Instagram wants to get you closer and closer to their platform by disrupting the traditional TV and creating a modern experience where the protagonist is YOU!   This feature can…

5 ways to improve your content planning

By Efluenz

With the rise of digital and social networks, we are faced with a huge flow of information every day. The photos, publications and opinions of Internet users are now omnipresent, and the use of social media has gradually become part of our daily lives, to such an extent that they’re now used by billions of…

What we can learn from the Fyre Festival Failure?

By Efluenz

Fyre festival was a planned extreme luxurious music festival that would take place in April 2017 on a private island in the Bahamas. The festival would be one of the largest and most luxurious festivals ever. The festival had a mission to turn the impossible into possible. An event where you could escape the harsh…

Fighting Influencer Marketing Fraud

By Efluenz

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active users (Yes, you read it right – 1 billion!), and this has made influencer marketing even more attractive for brand-influencer collaborations. But, is it safe…

What is social media listening?

By Efluenz

Countless conversations take place every day on social media. Every day, a billion people connect to Facebook, more than a half million tweets are published, and 95 million pictures are shared on Instagram. How can companies track and benefit from all these exchanges? Social listening allows brands to monitor social media and analyze all the…