What is Dark Social?

By Efluenz

In easy words, Dark Social refers to the practice of sharing content that can’t be tracked by analytic tools. Meaning content shared via e-mail, private messaging apps and other means that can’t be attributed to a recognized source by web analytic tools. Let’s imagine you’ve found a video on Facebook with a recipe of an…

The benefits of working with an influencer marketing agency

By Efluenz

Handling a full influencer marketing campaign can be very tough for companies – dealing with influencers pricing, content creation, reputation and results can take a lot of time. Influencer marketing agencies can benefit all business that do not have either the time or the skills to manage a successful campaign.  What is an Influencer Marketing…

Everything you should know about IGTV

By Efluenz

IGTV is an instagram feature launched nearly a year ago and it allows users to share vertical format videos with up to one hour duration. Instagram wants to get you closer and closer to their platform by disrupting the traditional TV and creating a modern experience where the protagonist is YOU!   This feature can…

5 ways to improve your content planning

By Efluenz

With the rise of digital and social networks, we are faced with a huge flow of information every day. The photos, publications and opinions of Internet users are now omnipresent, and the use of social media has gradually become part of our daily lives, to such an extent that they’re now used by billions of…

What we can learn from the Fyre Festival Failure?

By Efluenz

Fyre festival was a planned extreme luxurious music festival that would take place in April 2017 on a private island in the Bahamas. The festival would be one of the largest and most luxurious festivals ever. The festival had a mission to turn the impossible into possible. An event where you could escape the harsh…