Fighting Influencer Marketing Fraud

By Efluenz

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active users (Yes, you read it right – 1 billion!), and this has made influencer marketing even more attractive for brand-influencer collaborations. But, is it safe…

What is social media listening?

By Efluenz

Countless conversations take place every day on social media. Every day, a billion people connect to Facebook, more than a half million tweets are published, and 95 million pictures are shared on Instagram. How can companies track and benefit from all these exchanges? Social listening allows brands to monitor social media and analyze all the…

How to grow an authentic following on Instagram

By Efluenz

The key word of 2019 for Instagrammers is Authenticity. That’s why their algorithm was programmed to push publications with more engagement, leaving behind superficial numbers such as the followers. Yes, you read it right! Now it’s time to focus on authenticity and grow an audience that truly relates and engage with your content. Let’s learn…