THE RISE OF INFLUENCER MARKETING

By Efluenz

In a few years, influencer marketing has become the fundamental tool for spreading information through influential people. This has transformed the way of promoting, among potential consumers, the image and reputation of a fashion, lifestyle, sports, hotel or service product… Google searches for “influencer marketing” have increased by 325% in the last 2 years. The…

10 Key Metrics for Businesses to track!

By Efluenz

In a world of digital advertising and marketing, it’s important to measure your statistics in order to know how your business is doing. Therefore, there are numerous metrics and numbers you could track, but to give you a solid starting guide I’ve listed 10 metrics you definitely should track as a brand: 1. Overall and…

Brand Ambassadors Uncovered!

By Efluenz

What is a brand ambassador? Are you a brand? Or do you want to learn more about brand ambassadors? Or perhaps you want to become a brand ambassador yourself? Then this article is made for you! You are maybe asking yourself “what is a brand ambassador”? According to Wikipedia: “A brand ambassador (sometimes also called…