Woolsocks
For this campaign, the purpose is to raise awareness of the Woolsocks application in the Belgian market and increase the app's download.
OBJECTIVE:
Wave 1: Attract an audience to participate in Amazon Prime Big Deal Days and download the Woolsocks app.
Wave 2: Encourage users to download the app and utilize the new functionalities of fast-moving consumer goods (FMCG) products.
TARGET AUDIENCE: Influencers with a specific focus on discounts, savings tips, coupons, financial saving advice, new apps/technologies, lifestyle....
LOCATION: Belgium
TIMING: October - November 2023
FORMATS: IG Story, IG Réels, Tiktok
Our solution
PLATFORMS (INSTAGRAM)
The promotional campaign primarily leveraged Instagram to showcase the collaboration with influencers. Stories, regular posts, and IG Reels were the main channels used to engagingly present the benefits and usage of the Woolsocks application.
However, acknowledging the vast reach of TikTok, a TikTok video was included in the campaign. This TikTok video aimed to reach a different audience, providing a playful and concise overview of the app and its features, tailored to TikTok's format and characteristic engagement.
7 INFLUENCEURS (NANO - MICRO - MID TIERS - MACRO-BELGIUM BASED)
We selected influencers based on their ability to share an inspiring lifestyle, money-saving tips, and great deals—content that perfectly embodies the essence of Woolsocks
TIKTOK
The trendiest format that enables easy consumption of content and delivers a message within seconds.
INSTAGRAM STORIES
Instagram Stories were perfect for encouraging app downloads because their engaging and interactive format allowed influencers to quickly showcase Woolsocks' features and direct their audience to download with just a single click
INSTAGRAM RÉELS
IG Reels videos captured every step: from grocery shopping to using the app, scanning the receipt, all the way to product refunds. These short videos provided a dynamic and direct overview of the complete Woolsocks experience, demonstrating how the application simplifies every stage of the savings process.
Channels
Let's talk facts
The results
OBJECTIF
The campaign objective of increasing app visibility was achieved by reaching an impressive number of 216,360 unique viewers. The influencer audiences thoroughly enjoyed the content
CONTENU
The content shared by our 7 influencers was remarkable, offering exceptional visual and informative quality. By showcasing the Woolsocks app, they encouraged their audience to save money in their day-to-day lives. The meticulous selection of these influencers proved essential and aligned perfectly with the Woolsocks campaign
VIEW RATE
The influencers' content was highly authentic and of great quality. The story viewing rate (6.5%) for reminders on how to download the app was notable.
ENGAGEMENT RATE
The campaign recorded an engagement rate of 4.5%, surpassing the average (3 % for belgian campaigns).
Likes
ENGAGEMENT RATE
REACH
The process
How did we do it?
The campaign for Woolsocks in the Belgian market had two primary objectives: increasing brand recognition among Belgian users and showcasing the app's utility as a premier financial management application. Woolsocks is designed to simplify daily life by offering features to help users save on purchases, make smarter buying decisions, and optimize their budgets, promising an easy, secure, and swift experience.
The campaign strategy centered around leveraging influencers who shared their routines, lifestyles, and money-saving advice with their followers. Divided into two waves, the influencers played a key role in promoting Woolsocks.
The first wave focused on highlighting Woolsocks' ability to accumulate significant discounts during Amazon Prime Big Deal Days, emphasizing the app's capability to provide substantial savings opportunities. Influencers used captivating stories to promote the app's benefits.
In the second wave, influencers demonstrated how users could obtain full refunds on supermarket purchases through the app. They shared their experiences by showcasing the app's functionalities, from linking bank accounts to scanning receipts, and receiving refunds. The influencers created authentic and engaging content to highlight the app's user-friendly nature.
