Sparkoh
For this campaign, the purpose is to Highlight Sparkoh! (Summer and Autumn) and its new exhibitions.
OBJECTIVE: Highlighting Sparkoh! (Summer and Autumn) and its new exhibitions
TARGET AUDIENCE: Parents with children aged 3 to 16, Leisure and activity enthusiasts
LOCATION: Belgium
TIMING: June-july & october - november 2023
FORMATS: IG story & IG reel
Our solution
PLATFORMS ( INSTAGRAM)
We chose Instagram platform due to its extended content possibilities.
6 INFLUENCERS ( 2 NANO, 3 MICRO, 1 MID-TIER )
In order to cover the audience from the whole Belgium, we selected influencers from the french and dutch part.
INSTAGRAM REELS
The most trending format that allows to easily consume the content and receive a message within few seconds. Fun but informative content about Sparkoh
INSTAGRAM STORIES
Sharing information about Sparkoh, high levels of interaction with their audience. Questions, surveys regarding the experiences lived by the influencers.
Channels
Let's talk facts
The results
VIEW RATE
The "View Rate" indicates the percentage of people who view the whole story. Here, we achieved a great percentage (19,6%) with our influencers compared to the average (7.2%). This indicates that the audience wants to know more and is interested in the conte, also that the algorithm was good!
ENGAGEMENT
All three of our engagement indicators are at or above the national averages. Indeed, the campaign recorded an engagement rate of 8,3% (average: 2-3%) et an "on reach" engagement rate of 15,5% (average: 8-10%).
ADDED CONTENT
The influencers made 64 more stories than expected. This shows that they were really interested in the product.
STORY VIEW RATE
ENGAGEMENT RATE
REACH
The process
How did we do it?
The influencers conducted a comprehensive campaign for Sparkoh, a Science Park, through their Instagram stories and reels. They shared exclusive invitations for a family exploration of Sparkoh, showcasing various experiments, the park's layout, and the vibrant atmosphere. The content was tailored to provide practical insights from a child's perspective.
In their Instagram reel, they condensed the highlights of their visit, engaging their community through polls about their children's adventures. The influencers also ran a contest where followers could win Sparkoh tickets, a meal, and a goodie bag by posting photos capturing their day at the park.
Overall, the influencers enthusiastically encouraged their audience to explore Sparkoh, generating excitement and anticipation among their followers.
