Rémy Cointreau
The aim of this campaign is to increase the attractiveness of Rémy Cointreau.
OBJECTIVE: To increase the attractiveness of Rémy Cointreau
TARGET AUDIENCE: F & M, 25-44, In Belgium - (FR/NL), lifestyle
LOCATION: Belgium (NL/FR)
TIMING: June-September 2023
FORMATS: IG stories & IG reels
Our solution
PLATFORMS ( INSTAGRAM ):
We chose Instagram as the main platform for this campaign because users can use stories, posts and reels.
6 INFLUENCERS (2 NANO, 3 MICRO & 1 MACRO):
For this campaign, the main criteria was that all influencers were 25+ and shared lifestyle content.
FORMATS :
INSTAGRAM REELS:
With IG Reels we were able to make the transitions we wanted to show that "Cointreau changes everything".
INSTAGRAM STORIES:
With IG Reels we were able to make the transitions we wanted to show that "Cointreau changes everything".
Channels
Let's talk facts
The results
OBJECTIVE :
The aim of the campaign was to increase the attractiveness of Rémy Cointreau and show that Cointreau allows us to move from a boring moment to something fun. This goal was largely achieved by reaching 102,503 unique followers. The influencers' audience loved the content!
CONTENT:
The content that our 6 influencers presented was very authentic and diverse. They were each able to show different aspects of the concept and what they liked about the Cointreau corners. By the end of the campaign, a total of 41 pieces of content had been created.
VIEW RATE :
The influencer's content was very authentic and of high quality. The viewing rate of the stories (19.7%) was higher than the average (7.2%), showing that the audience was very interested in the campaign and in Rémy Cointreau
ENGAGEMENT RATE :
The campaign recorded an overall engagement rate of 7.1%, which is much higher than the national average (2-3%). This shows that the audience really liked the campaign and that the selected influencers were a good choice.
STORY VIEW RATE
ENGAGEMENT RATE
REACH
The process
How did we do it?
The aim of this campaign was to showcase the transformative power of Cointreau in enhancing the enjoyment of everyday moments. Through the creative content of the influencers, we wanted to highlight that without Cointreau, life can be boring. We wanted them to create a seamless transition from boring to something nice and over-the-top.
HOW TO?
- INTRODUCTION REMY COINTREAU: The influencers received a personalized bottle box containing the new Cointreau bottle. They made their audience aware what cocktails can be made with it.
- COCKTAIL PREPARATION: They prepared a margarita with the cointreau bottle.
- COINTREAU CHANGES EVERYTHING - AT THE BAR TERRACE: The concept centered around showcasing the transition from a boring moment to something exciting and vibrant, all thanks to Cointreau.
- COINTREAU CHANGES EVERYTHING - SHARE SPECIAL ACTIVITY & LIFE OF THE PARTY OF THE MOMENT: They took a sip of margarita and then suddenly transformed into a bartender, wore something orange which matched the branding of the products.
COINTREAU CHANGES EVERYTHING - COCKTAIL READY: They enjoyed the moment and shared moments around the cocktails.
